The Rise of Nano-Influencers: Why Smaller Audiences Matter More
In the dynamic world of digital marketing, the spotlight is shifting from big-name celebrities to niche content creators—nano-influencers. These influencers, with followers ranging from 1,000 are emerging as a powerful force. Unlike traditional influencers with millions of followers, nano-influencers maintain highly engaged audiences within specific niches, typically ranging between 1,000 and 10,000 followers. Their ability…