July 1, 2025
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Digital Marketing Ethics

Illustration of a user endlessly scrolling on a device, showcasing how infinite feeds influence decision-making and purchasing habits.

The Psychology of Scroll: How Infinite Feeds Shape Buying Behavior

Trendigitale010 mins

Infinite scrolls have become the backbone of user experience on platforms like Instagram, TikTok, Facebook, and even online shopping apps like Amazon. The design is simple yet ingenious: keep the content flowing, and users will stay engaged longer. But beyond engagement, infinite scrolls have profound psychological effects that influence consumer behavior, often nudging users toward…

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The Ethics of Digital Marketing: Build Trust in an Era of Consumer Skepticism

Trendigitale114 mins

In the modern digital landscape, trust is more important than ever. With the explosion of online marketing, consumers have become increasingly wary of misleading advertisements, data privacy breaches, and intrusive tactics. This skepticism forces brands to rethink their approach to digital marketing ethics to foster trust with their audience. Building trust and maintaining ethical standards…

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