Snap, Story, Disappear: Power of Ephemeral Content in Marketing
You must have noticed how some social media posts vanish after a day? That’s what we call ephemeral content—think Snapchat snaps or Instagram Stories. These are posts, videos, or images that live for a limited time—usually 24 hours—before they disappear, like Instagram Stories, Snapchat Snaps, or even LinkedIn and Facebook Stories. It might sound counterintuitive…