You’ve heard it a thousand times: “Niche down!” But what no one talks about is the moment when you niche so hard… that you corner yourself.
Or worse—you go the other way, try to talk to everyone, and end up with zero traction.
So, how do you find that sweet spot where your niche is narrow enough to stand out, but broad enough to grow?
Here’s a guide to help you know where you stand—and what to tweak.
🎯 What Is a Niche, Really?
Your niche is the intersection of:
- What you love talking about
- What you’re good at
- What people actually want or need help with
It’s not just a topic. It’s a specific angle, for a specific group, solving a specific problem.
Example:
- Too broad: “I help people be more productive.”
- Stronger niche: “I help remote-working moms build productive morning routines.”
🔎 Signs Your Niche Is Too Broad
Let’s start here, because it’s the most common trap:
1. You’re Attracting the Wrong People
You’re getting DMs or comments, but they’re not your ideal client. It’s a red flag your message is too general.
2. You’re Creating Endless Content—but It’s Not Landing
If you feel like you’re throwing spaghetti at the wall and nothing sticks, chances are your niche isn’t clear enough.
3. You Can’t Finish the Sentence “I Help ___ Do ___” Without Rambling
The more complicated your answer, the more unclear your niche likely is.
🚧 Signs Your Niche Might Be Too Narrow
Yes, it’s a thing! Niching too much can box you in, especially when you’re still exploring.
1. You’re Running Out of Content Ideas Already
If your content well is dry after a few weeks, your niche may not be rich enough.
2. Your Audience Feels Tiny (Like…Crickets)
It’s okay to start small, but if you’re seeing no traction and zero engagement, you may need to zoom out a bit.
3. You’re Bored or Feeling Boxed In
If you’re forcing yourself to talk about something ultra-specific that you’re not excited about anymore, that’s a problem.
🧪 The “Goldilocks” Niche Test
Here’s a little self-check:
✅ Can you explain what you do in 1–2 sentences—and have people instantly “get it”?
✅ Do you have 5–10 content ideas that feel exciting right now?
✅ Are you speaking to a clear group of people—but not so tiny that only 12 people on Earth fit your audience?
If yes: you’re probably in the right zone.
If not: don’t panic. Small tweaks go a long way.
Also Read “How to Tap Into Niche Markets with Hyper-Targeted Digital Ads“
🔧 How to Adjust Without Starting Over
Here’s how to “tune” your niche like a guitar—without smashing it and buying a new one:
If You’re Too Broad:
- Add specificity to the who (e.g. new moms, digital nomads, beginner freelancers)
- Refine the problem you solve (e.g. not just “productivity,” but “overcoming burnout”)
- Focus your examples and language toward one type of reader
If You’re Too Narrow:
- Loosen the how (maybe you don’t need to teach it with one strict method)
- Zoom out the audience slightly (e.g. not just “vegan athletes over 50,” but “plant-based fitness enthusiasts”)
- Let yourself explore adjacent sub-topics to widen your content base
☕ Real Talk: You’re Allowed to Evolve
Niches aren’t tattoos. You can adjust. Expand. Refocus. Especially early on.
Think of your niche as a draft—not a declaration.
You’re not stuck, you’re learning. And the clarity comes from doing.
So if you’ve been second-guessing your niche lately, here’s your permission slip to tweak it—guilt-free.
And if you’re still unsure, send me your “I help” statement and I’ll give it a quick gut-check. 👀
Also Read “Niche Hunting Made Easy: Find Your Market, Build Your Empire.”
